Privacy Policy

At Roots & Routines, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and share information about you when you use our family concierge services.

By using our services, you consent to the practices described in this policy.

1. Information We Collect

We collect information that you provide directly to us, including:

• Personal Information: Name, email address, phone number, mailing address
• Family Information: Details about your family structure, children's ages, dietary preferences, and specific needs
• Service Preferences: Information about the services you're interested in and your scheduling preferences
• Payment Information: Billing details and payment method information (processed securely through third-party payment processors)
• Communication Records: Correspondence via email, phone, or messaging platforms

We may also automatically collect certain information when you visit our website, including IP address, browser type, device information, and usage data through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our family concierge services
• Personalize your experience and tailor recommendations to your family's needs
• Communicate with you about services, appointments, and updates
• Process payments and manage billing
• Source and vet appropriate professionals for your family
• Respond to your inquiries and provide customer support
• Send you relevant information, tips, and resources (with your consent)
• Analyze usage patterns to improve our services
• Comply with legal obligations and protect our rights

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• With Your Consent: When you explicitly authorize us to share information with third parties
• Service Providers: With trusted third-party professionals (nannies, tutors, therapists) when necessary to provide requested services
• Business Partners: With vetted partners who help us deliver services (e.g., payment processors, scheduling tools)
• Legal Requirements: When required by law, court order, or to protect rights, property, or safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

All third parties we work with are required to maintain the confidentiality and security of your information.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data encryption during transmission and storage
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis
• Secure payment processing through trusted third-party providers

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request a copy of your data in a portable format
• Restriction: Request restriction of processing in certain circumstances

To exercise these rights, please contact us at hello@rootsandroutines.com.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve website functionality and performance
• Provide personalised content and recommendations

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

8. Children's Privacy

While our services are designed to support families with children, our website and services are intended for use by adults (18 years and older). We do not knowingly collect personal information from children under 18 without parental consent.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. International Data Transfers

If you are accessing our services from outside our primary operating region, please note that your information may be transferred to, stored, and processed in different jurisdictions. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.